People sometimes ask how we manage to make everything we share on Horno MX feel warm, sweet, and beautifully curated. Today, I’m taking you along for a filming day in Madrid with me, Andy, from the inside out — unfiltered. What really goes on behind a recipe, a reel, a photo. This post is an invitation to take a closer look at what happens when we turn on the oven… and the camera.

The magic starts at home

It’s almost 10:30 AM in Madrid. My filming ritual begins. I’m drinking coffee and tidying up the kitchen — my workspace, my studio, my creative hideaway. That cleaning isn’t just physical; it’s also mental. It helps me get in the zone and focus on what I want to share that day. Because it’s never just about filming a recipe — it’s about creating an experience that feels close, real, beautiful.

I take a moment to get inspired and think about how I want the shots to look, how I want the video to feel, how I want the final images to come across.

By this point, I already have the recipe written and ready to film — one of many we always have prepped. One of our strengths, and something we really love, is writing and developing all our recipes ourselves. That used to be more complicated in the beginning, but over the years we’ve become experts at knowing which ingredient ratios will give us the exact result we’re looking for in each recipe.

Filming alone isn’t always easy

You probably already know this: Irma and I live in different countries, and we each film mostly on our own. And honestly, it works beautifully. Being on opposite sides of the world gives us more inspiration. Filming alone becomes an intimate process, even if, of course, some days are harder than others. Adjusting the camera, finding angles, checking the frame… it all takes time. But every decision is intentional: to let you see the texture of the sponge cake, the shine of the chocolate, the light coming through the window at just the right moment.

Filming solo also connects me with myself. It pushes me to listen to my intuition and flow with the rhythm of the day. And somehow, that shows up in each recipe.

One thing we really love about working together is how much we respect each other’s creative vision. We give each other total freedom to create in the way that feels most natural and comfortable. And in the end, that inspires both of us. We bounce ideas back and forth and end up getting better together.

Behind every post

While I’m cooking and baking, I shoot different angles and moments: close-ups of my hands, overhead shots, super tight frames so you can almost smell the food through the screen. I take photos, too. And one thing I’m super clear on: I can’t finish filming a recipe unless I’ve taken photos I truly love — not just like, love. If not, I feel like I haven’t nailed it.

There are pauses, tweaks. Sometimes the dough doesn’t turn out as expected, or the lighting shifts. And that’s where the important part comes in: patience. Every recipe you see on Horno MX has layers of intention and care behind it. And a lot of trial and error — which is exactly what helps us grow.

What you don’t see (but you can feel)

This filming day in Madrid is also a way for me to reconnect with what inspires me. Whenever I can, I play music or put on a good podcast (usually science or geopolitics, strangely enough), open the windows, and dive into myself. Because if there’s one thing about doing something you truly love, it’s that you get lost in it. Cooking makes me feel that way. It’s like when people who love sports or dancing or playing an instrument are asked what they think about when they’re doing it. And yes, there’s focus — but above all, most of them say their mind just goes quiet and they disconnect. I like to see it as something poetic — one of those passions we all carry, something we truly enjoy, that helps us connect with something much bigger than ourselves. It brings us back, it calms us, it lets us escape. For me (and I dare say for Irma too), this is exactly what baking does. Those moments don’t always make it into the video, but they’re always there. They’re part of what we want to share: that baking can also be a way of being fully present.

Why do we do this?

Because we believe sharing desserts goes way beyond the recipes themselves. It’s about having an activity that challenges you, makes you better, becomes a way to treat your loved ones — or to reconnect with yourself. It’s about creating things with your own hands. About giving yourself an excuse to slow down and simply be.

Thanks for joining me today. If you’ve ever felt like our content wraps you in a warm hug, now you know why: Because it comes from days like this — and from feelings and reflections just like these.

Did you enjoy this post?

Leave us a comment, or tell us which part of the process you’re most curious about.
And if you’d like more behind-the-scenes content, let us know below.
Because we do this with you, for you, and for that shared love of sweet things made with care.

Want to live this day with me in real time? Hit play on the video below — I’ll walk you through it all: from the coffee to the very last shot of the dessert.